Landing Page

In Online marketing landing page is a web page that visitor can arrive it. we can also say below name;

• Landing Page
• Lead capture page
• Lander
• Destination page

We deliver Traffic on Landing page From different Social media Channel , Seo activity and advertisement so it will help us to fulfill main objective of website.The main objective of this is convert traffic into leads and leads in to sales.

Three is two type of landing page:

1. Click Through or Reference landing page :This is related to information related to visitor it may be form of Text, Image or other compilation or relevant link, Main goal is this to take visitor in another page , this process mainly use for E commerce site for better ROI, 
2. Transnational or Lead generation page : This page mainly use for generate lead and more information about customer , Most of the time we take name , email and contact number or ask sign up with social media site like Facebook, google+ , Twitter or linked in or we can also ask more information.

Basic use of Landing Page ;

• Ebook whitepaper 
• Webinar registration
• Consultant for professional services
• Contest Entry
• Event
• Fair
• Discount coupon
• Free Trial
• Notification for new launch 
• Physical gift 
• Newsletter

Best Rules for Landing page 

• Use as much possible Text adequately convey the purpose of Landing Page 
• Avoid unnecessary word 
• Use powerful words and Phrase
• Avoid need of scroll down for visitor
• Keep your size and spacing consistent
• Be clear and concise
• Get to the topic

Landing Page Component :

1. Eye catching Headline           :  Headline is important part as most of the time customer read only headline so is should be catchy.  
2. One or more color full image ; Multicolored image always better than single color.
3. Call to action                          : This part is helpful to connect visitor to company 
4. Clarity and focus                    : Whole landing page should content related article 
5. Mobile responsive                  : Landing page should be open in mobile website also

Landing page optimization : 

LPO is important part of Digital online marketing.also find below other name of this;

1. Conversation optimization 
2. Conversation rate Optimization
3. CRO

• Rule base optimization : Optimization based on search content , segmentation and targeting 
• Productive Content Targeting : targeting based on known information of customer
• Social targeting :On the base of information available like referral , tag ratting review

Method to major Performance of Landing page:

1. A/B Testing
2. Multivariate Testing
3. Total experience testing