Simple Digital marketing mix for SMB

Here I want to describe Marketing planing in very simple word so someone can easily understand and my target audience is Small and mid level enterprises which can grew with the use of below concept and also have not much investment in initial level.

Below 7P is most important part of any Marketing mix and once we talking about digital marketing than below digram is very useful as Website is a focal point of digital marketing and most of the activity of Digital marketing based on Website.

• Product - There is lot decision need to take for Product / services for marketing mix First sttart from selection that we we want to offer and quality stander of product , after this we need to final if we can source this by own or outsource this. which king of technology we should use. Packing of the product and so many other decision related to product.

Good product /Services selection is win 25% of war. Medium of the sale like B2C or B2B

• Price - We are living the edge of heavy competition so price is matter for costumer buying decision and we can deiced price on the base of brand value , cost of the product and competitor price also note if our price is less than we lose our profit and if our price is high than we loose our sales.

• Place - Place is always is important factor so we need to decide place as per size of the product or Target audience of product or Services, also Space is play important role due to rent or opportunity cost, Transport facility for all stockholder, Distribution network.

Easy availability is important for grow while online or offline.

• People - All stockholder is Important part of Business and if any stockholder will not satisfy than this will directly affect business. If consume is not satisfy than we lose business and if employee is not satisfy than our services quality will be poor also if management is not satisfy than we will face the problem of invest for business routine work.

• Promotion - Promotion play big role no matter what is the way of promotion accordingly to me If we have best product is market and nobody know about out product than their is no chance to sales. same way if we invest lot of on promotion than we lose our profit or it may cause for loss, Mouth public city is best and cheapest.

We should chose promotion method on the basis of Budget and ROI.

• Process - Packing and delivery , distribution network is part of process we need to use cheapest and fastest combination depend on product and services. like 30m is Ok for pizza but not for furniture. also we can 15days for furniture but not for other basic needs. 

• Physical evidence - In this we consider about facility ,infrastructure and after sales services as if we have good infrastructure and after sales services than we will save lot of from promotion due to mouth publicity.

• Website - Website is focal point of digital Marketing and good content with user friendly interface important for Business and most of the time we deliver traffic on our website from different part of marketing and after that this is work of our website to Create image and  Generate inquiry from traffic and  help to convert them in sales or ultimate aim of business.

• SEO - It is Important as if we come on First page on Google search than we will get more traffic in place of after 5 to 10 pages. so It is impotent to select right keyword and optimize that with good content.

• Community Building - Create a community or awareness about brand via Social media and Blogging is very important part as it help us to circulate a news like offer , new product launch in just a single click

• Social Media Marketing - Social media is best way to get in touch with customer and we need to plan and manage our presence in blow channel
1. Facebook : World no # 1 and just name is enough.
2. YouTub : Best platform to display our video
3. Twitter  :Good customer base
4. Google+  Part of world largest search engine
5. Other : there is other so many platform where we can do our activity
We Also need to post different banner , product ,content and offer for customer to generate new sales and aware about our business for future opportunity.   


• PPC : In this work on paid advertisement on google, Facebook and other channel so keyword selection and Bidding is important of this. There is other method is also useful like Remarketing of site or add.

• Email Marketing - Step by step we get lot of data from buyer and it is very useful and ROI on this is very High due to low cost and Known customer database.  some time we have lot of information so we can offer product which is suitable for customer.

We will post lot of information step by step so keep reading us and also provide feedback for improvement.

Contact on 0091 8287404078 if any assistance