Digital marketing for SMB: June 2017

Sunday, 25 June 2017

Top 11 strategy for Mobile digital marketing

Use of digital platform growing rapidly so it is necessary to use effective marketing strategy for better result. use of ad blocking is growing on all device and platform like Mobile , Tablet, PC , Laptop , Ios , Android , Chrome , Mozilla and Opera other so we need to use different strategy to get better result and reach target audience.

Below we are discussing about 11 strategy which is useful to mobile and other device.

Boost post on social media - Social user are growing and every 2 person on the earth using social media Chanel and most of them using more than one. We can boost our post on Facebook and Twitter so it will show like feed from contact and increase chance of customer for traffic. Most of the time it bypass ad block and attract more attention from audience so it is replacing traditional advertising. there is various type of option available so you can reach on target audience in place of other audience.
Create great Content - Success of any campaigner depend on the good content. Now days most of internet user overwhelm of adds and most o the time they don't even notice of the add. This Means we need to do some creative and mutual benefit content to show. if you relate add emotional , motivational or welfare of society there is more chance to share your add on different platform like super Bowl and Vodafone zoo add like the most in India.
Change Behavior and User Experience - Most of the time we use add space of mobile in starting or bottom and it is better to put add on middle space so there is more chance to add read by customer. in place of detailing about our product use to strategy to show use of our product to improvement of life.
Building relation with audience -In place of sitting back and waiting for getting click via ads or post build relationship with our potential social media connection. if you can hire and social media manager encourage whole team to like post fee and friendly comment. Every Like and comment act as hyperlink back to your social media account. this will help to boost our post and once you add little add expanse via post boost this will help to get more traffic.
Use Video streaming : Video is always influence more than words and 15 second snapcaht and Instagram clip can manipulated target audience and it is gain authority and brand awareness. Due to ad blocking we should try to good use of time as time is valuable for all.
Provide value of each connection -
Use Contextual marketing -
Look for native advertising
Use affiliated marketing
Integrator with mobile publisher
Target customer with social media marketing

Friday, 23 June 2017

Top B2B Marketing platform for Digital marketing

Digital marketing playing big role in new marking strategy of furniture company.

Due to different marketing platform it is easy to communicate buyer even different country.

Below is top list of B2B Platform

So use so many platform of furniture this may help to improve your keyword Ranking.

Best of luck for both buyer and seller.

Tuesday, 20 June 2017

on page seo factors

There are many people and small business start Blog , Website with out much effort. even few of them just forget about that, most of them don't know about SEO and keywords how can we improve our search ranking.

Seo is not a one time process, it is a ongoing process if you want good Google Ranking and it start with the time of Start of your campaign.

As known by name SEo stand for Search Engine optimization means improve your search ranking of searching engine like Google ,Bing , Yahoo, Biglobe , ACCOONA. and many more.

There many factor for SEO and basically we can divide iSEO in 2 type.

On page Seo - All work done on Page or our website.
Off Page SEO -All work done on others website for promotion.

Find below Important factor in short we will cover full in separate blog of each factor.

Target audience and topic -
Content -
Page Title
Meta tags
Website speed
Meta description
Keyword density
Image SEO
URL structure
Body tags
Internal Link
Avoid low content
Frequently update
Mobile Friendly response

We will describe all above thing shortly with image to understand quickly.

Saturday, 17 June 2017

Copy writing For biggner

Copy writing is a act for text use of Advertisement and marketing. It always use for Brand awareness and communication with Target audience.

Copy-writing is a most important part of online digital marketing and it is a art and science to speak for attract audience to take action.

Due to online marketing and use of different way of communication demand of copywriter is growing rapidly due to good content is a important part of seo, We have to study about Topic and than write with logic including targeted keyword.

Main work or Type of Copywriter is below :

Billboard
Catalog
Jingle Lyrics
Magazine
Newspaper
Sales letter
Direct Mail
Script for Television and radio
Taglines
Whitepaper
Marketing communication
Website content writing
Online advertisement
Web page
Email
Blog
Social media
FAQ and product Information

Relation of Copy writing

It is core part of internet marketing and always focal point of every part of marketing we need this in fulfillment of other part requirement.

Factor affecting success content :

Uniqueness
Relevancy
Posting web
Social media
Blog
Keywords
Target

Importance of Copy writing:

60% Organic click get by top 3 in google
50% mobile search are Local
Closer rate of Lead get via SEO is good
Blogger publicity get 13X higher return than non blogger
82% Blogger get new customer

10 Effective Step for This

Exploit Product Advantage and benefit
Exploit drawback of competitor
Know you audience : Detail about Age, sex , Family Income, Occupation, Interests
Advantage what is init for me
Focus on you on we
Understand of your medium
Avoid too much information
Include call to option
Cover your Ass : Careful about word Free, Guaranteed , No Risk , Promises
Profeed

Carrier :

Freelancer
New agency
Marketing firm
E Commerce company
Editor
Campaign Manager

Wednesday, 14 June 2017

Landing Page

In Online marketing landing page is a web page that visitor can arrive it. we can also say below name;

Landing Page
Lead capture page
Lander
Destination page

We deliver Traffic on Landing page From different Social media Channel , Seo activity and advertisement so it will help us to fulfill main objective of website.The main objective of this is convert traffic into leads and leads in to sales.

Three is two type of landing page:

Click Through or Reference landing page :This is related to information related to visitor it may be form of Text, Image or other compilation or relevant link, Main goal is this to take visitor in another page , this process mainly use for E commerce site for better ROI,
Transnational or Lead generation page : This page mainly use for generate lead and more information about customer , Most of the time we take name , email and contact number or ask sign up with social media site like Facebook, google+ , Twitter or linked in or we can also ask more information.

Basic use of Landing Page ;

Ebook whitepaper
Webinar registration
Consultant for professional services
Contest Entry
Event
Fair
Discount coupon
Free Trial
Notification for new launch
Physical gift
Newsletter

Best Rules for Landing page

Use as much possible Text adequately convey the purpose of Landing Page
Avoid unnecessary word
Use powerful words and Phrase
Avoid need of scroll down for visitor
Keep your size and spacing consistent
Be clear and concise
Get to the topic

Landing Page Component :

Eye catching Headline : Headline is important part as most of the time customer read only headline so is should be catchy.
One or more color full image ; Multicolored image always better than single color.
Call to action : This part is helpful to connect visitor to company
Clarity and focus : Whole landing page should content related article
Mobile responsive : Landing page should be open in mobile website also

Landing page optimization :

LPO is important part of Digital online marketing.also find below other name of this;

Conversation optimization
Conversation rate Optimization
CRO

Rule base optimization : Optimization based on search content , segmentation and targeting
Productive Content Targeting : targeting based on known information of customer
Social targeting :On the base of information available like referral , tag ratting review

Method to major Performance of Landing page:

A/B Testing
Multivariate Testing
Total experience testing

Monday, 12 June 2017

Mobile Online Marketing strategic management

We are are living in the age of Mobile Internet like most of people are using internet via Android , IOS, MOS, so important of Mobile marketing is growing especially for B2C customer.

IBM have a Testing for Mobile version of website first and after that other version. also most of the large company panning separably for mobile based promotion.

Website without good mobile version like 10 floor building without lift. Good news it that Mobile SEO same like Web SEO and you can do this yourself also. find below few step for for success:

Google Business listing
Frequently Review All listing on Directories
Get Social
Take Advantage of Plugins
USE keywords for Content visibility
Optimize Image
Prepare your content for mobile
Optimize for local search

Above is few but most important role also I will describe all aspect and other things for better Digital Online Marketing strategic management soon.

Thursday, 8 June 2017

Simple Digital marketing mix for SMB

Here I want to describe Marketing planing in very simple word so someone can easily understand and my target audience is Small and mid level enterprises which can grew with the use of below concept and also have not much investment in initial level.

Below 7P is most important part of any Marketing mix and once we talking about digital marketing than below digram is very useful as Website is a focal point of digital marketing and most of the activity of Digital marketing based on Website.

Product - There is lot decision need to take for Product / services for marketing mix First sttart from selection that we we want to offer and quality stander of product , after this we need to final if we can source this by own or outsource this. which king of technology we should use. Packing of the product and so many other decision related to product.

Good product /Services selection is win 25% of war. Medium of the sale like B2C or B2B

Price - We are living the edge of heavy competition so price is matter for costumer buying decision and we can deiced price on the base of brand value , cost of the product and competitor price also note if our price is less than we lose our profit and if our price is high than we loose our sales.

Place - Place is always is important factor so we need to decide place as per size of the product or Target audience of product or Services, also Space is play important role due to rent or opportunity cost, Transport facility for all stockholder, Distribution network.

Easy availability is important for grow while online or offline.

People - All stockholder is Important part of Business and if any stockholder will not satisfy than this will directly affect business. If consume is not satisfy than we lose business and if employee is not satisfy than our services quality will be poor also if management is not satisfy than we will face the problem of invest for business routine work.

Promotion - Promotion play big role no matter what is the way of promotion accordingly to me If we have best product is market and nobody know about out product than their is no chance to sales. same way if we invest lot of on promotion than we lose our profit or it may cause for loss, Mouth public city is best and cheapest.

We should chose promotion method on the basis of Budget and ROI.

Process - Packing and delivery , distribution network is part of process we need to use cheapest and fastest combination depend on product and services. like 30m is Ok for pizza but not for furniture. also we can 15days for furniture but not for other basic needs.

Physical evidence - In this we consider about facility ,infrastructure and after sales services as if we have good infrastructure and after sales services than we will save lot of from promotion due to mouth publicity.

Website - Website is focal point of digital Marketing and good content with user friendly interface important for Business and most of the time we deliver traffic on our website from different part of marketing and after that this is work of our website to Create image and Generate inquiry from traffic and help to convert them in sales or ultimate aim of business.

SEO - It is Important as if we come on First page on Google search than we will get more traffic in place of after 5 to 10 pages. so It is impotent to select right keyword and optimize that with good content.

Community Building - Create a community or awareness about brand via Social media and Blogging is very important part as it help us to circulate a news like offer , new product launch in just a single click

Social Media Marketing - Social media is best way to get in touch with customer and we need to plan and manage our presence in blow channel

Facebook : World no # 1 and just name is enough.
YouTub : Best platform to display our video
Twitter :Good customer base
Google+ Part of world largest search engine
Other : there is other so many platform where we can do our activity

We Also need to post different banner , product ,content and offer for customer to generate new sales and aware about our business for future opportunity.

PPC : In this work on paid advertisement on google, Facebook and other channel so keyword selection and Bidding is important of this. There is other method is also useful like Remarketing of site or add.

Email Marketing - Step by step we get lot of data from buyer and it is very useful and ROI on this is very High due to low cost and Known customer database. some time we have lot of information so we can offer product which is suitable for customer.

We will post lot of information step by step so keep reading us and also provide feedback for improvement.

Contact on 0091 8287404078 if any assistance

Tuesday, 6 June 2017

Career and opportunity of job via Digital marketing

Digital marketing is not a new term now and most of people using smartphone with high speed network, we can see so many people to taking selfie for Facebook or other social media channel also Buying habits of people are changing due to influence of smartphone in human life.

World online sales growing rapidly so digit marketing professionals requirement is also growing.

Find below the list of vacancy on naukri one of the largest job portal of India and world largest portal Indeed :

Digital marketing Manager or Director - You need near bout 5 year experience and knowledge of all part of Digital marketing with AI tools and other effective tools with practical knowledge like Hubspot .

Webdesign and developer : Due to more and more demand of of online presence so many company hire own web developer and also so many it and we development company hiring web design and developer for it's customer. Basic need is 2 or more language like Java, Html or other and basic understanding of user interface

Search Engine Optimization - Basic work of this post is generate more traffic on website with good conversion rate, In this we do other activity starting from Copy writing to social media and Back link creation , Meta tags and description and many more.

Social media marketing expert : Social media marketing is one of the important part of Digital marketing and in this we need to focus on publishing and targeting audience with Feedback and review.

Content marketing manager : Work of this is to create content for marketing like video , Audio , Banner and other description with keyword planning.

Copy writer : Content writing is important part of digital marketing and if size of the company is good than they prefer to hire independent copywriter for content.

Search engine marketer : In this we focus on Paid traffic for fast growth and use different tool for analytics and ROI. Facebook and google adds is main part of this,

Inbound marketing manger :Email and calls In this we will handle all Inquiry and with email use bulk mail for old customer

Conversion rate optimizer : Use different tool with customer for improvement site and performance,

E commerce manger : handle all activity

Analytical Manger Handle and major all activity for performance major and ROI

CRM : Customer is the king of company so we will take care of all activity related order.

Hope you like this and also advice in comment about this in below comment box.

Have a great luck

Sunday, 4 June 2017

Work of digital marketing for SME

Work profile for always depend on size of business and capacity to pay for it's staff so I suggest outsources work if business size is small and Hire 1 multitasking employee or 2 to 5 employee depend on business size :

Below is the main work for a sme :

Web presence : Website is a face of online business and we we talk about Digital Marketing than our main focus to generate more traffic on site and converter in sales. Good user experience always help to promote business and also we need to plan how we can display and what we want to display.

Social Media : Social media is best way to get in touch with customer and we need to plan and manage our presence in blow channel

Facebook : World no # 1 and just name is enough.
YouTub : Best platform to display our video
Twitter :Good customer base
Google+ Part of world largest search engine
Other : there is other somany platform where we can do our acitivoity

B2B sites: B2B websites always help small customer for business and led generation so we can use 1 or 2 or so many form below to show our present and it will help to generate traffic from our main website.

Directories : There is lot of Directories for listing and you can just check about Directories and list about our product and services and every listing help at-least 6 month.

Banner Adds : it total depend on budget and expected plan so we need proper plan before start as cost involve.

SEo : It is ongoing rocess and you need to workout this for maintain and increase visibility on google raking.

BLOG : It just like news flash so we need to update a post time to time,

Email : Email is cheapest marketing and good rate of return and also once we build our own lead for database than it will help us to offer proper product .

Google PPC : For this we need to put Bid also we can use Remarked services from google.

Other adds: we can also put fes add on other platform

Video production is important to show our presentation with any time investment.

We will share more information step by step.

Saturday, 3 June 2017

Object of Digital marketing for smb

Digital Marketing is is totally related to online marketing or web based marketing so it's objective is related to online strategy.

Generate Revenue - We all work for business and and generate sales is basic purpose of most of the business , we can measure of progress by the use of different platform for this purpose.

New product of services lanch new product or services for market

Fast communication with record of consumer behavior It is easy and fast communication with the use of social media and other platforms and now a days most f the person use different platform so you can circulate a news via single click and same way every consumer directly contact help center so it help us to improve and fast communication

Cost control of marketing It is a cheapest way of marketing with targeted audience as we can give add according our requirement based on gender , age group or region.

Percentage of return visitor We also try to improve user experience with us so they will come again to see our product or services.

Organic traffic on website : every company want to come on first of google in search so it is a work of digital marketing to improve ranking.

Bounce Rate Every user has limited time and if your website taking long time or error so they will leave , we try try to improve bounce rate also improve user experience

So work of a digital marketing is not limited and it is the advantage that we can start with one person for small company and for big company 100 + member doing this work with the help of other agency.

Friday, 2 June 2017

Digital marketing Basics

Digital marketing is a combination of Digital and marketing so we can say the marketing of the company with the use of digital technology.

Concept of marketing is always same so core value of marketing you should know if you want to grow carrier in Digital marketing and we can learn about digital platform with some effort and you need to put more than 100% if you don't know core concept of marketing.

Marketing is based on 4 pillar describe below:

Product : In this we Focus and discuss about product we want to sale or services we offer, Key factor of campaign of the marketing success always depend on product or services s we offer and what is the best way to offer that product or that services. It is difficult to sale all product for all.
Promotion is only part we do in Digital marketing and create a strategy of Marketing with the use of Different Digital channel of customer reach.
Price is one of the important part and less price will hit profit and higher price will lose customer so we have to put our best to finalized price.
Place : Place also import and I prefer place where we get raw material or labor and good connectivity is really important for long term business.

Due to use of It digital Marketing replacing tradition marketing in many areas and it always has good good ROI if do this work with proper planning.

There is more than 1.8 billion website around the world so It is important to come on the top 2 - 3 page for best result

Digital marketing for SMB